THE PITCH
Noise was launching their first and most premium product a smart wearable ring. Names LUNA, they wanted to tease the release of this new product before a launch video showcasing its features and various material based SKUs. As this for the first of its kind for Noise we had to do a lot of development.
THE FINAL RESULTS
THE TEASER
THE LAUNCH
THE DEVELOPMENT
As this for the first of its kind for Noise we had to do a lot of development. everything from how the Ring looks to how we will show the data, the inside, the type of lighting, etc. For the Teaser, we started with a lot of style framing and rough visual tests.
Testing how the Data would Flow as well.
We then started by making an animatic for both the tease as well as the launch video.
EARLY VERSION
The first version we rendered was very different and I wanted to upload it to show the journey we go through even once we have things nailed down. To get the best version of the product we had to experiment.
BREAKDOWN
This is the breakdown of the Teaser, you'll notice that it is square and not as wide as the final versions of the videos above, the reason for that is simple. We had to deliver the final versions in various crops for Instagram marketing. Wide, Vertical, Square, and Post.
CREDITS
Client: Noise
Producer: Arush Dev
Production: Vidur Gupta
THANKS FOR WATCHING!