THE PITCH
Noise was launching their first and most premium product a smart wearable ring. Names LUNA, they wanted to tease the release of this new product before a launch video showcasing its features and various material based SKUs. As this for the first of its kind for Noise we had to do a lot of development.
THE FINAL RESULTS
THE TEASER
THE LAUNCH
THE DEVELOPMENT
As this for the first of its kind for Noise we had to do a lot of development. everything from how does the Ring look to how we will show the data, the inside, the type of lighting etc. For the Teaser we started with a lot of styleframing and rough visual tests.
Testing how the Data would Flow as well
We then started by making an animatic for both the tease as well as the launch video
EARLY VERSION
The first version we rendered was very different and I wanted to upload it to show the journey we go through even once we have things nailed down. To get the best version of the product we had to experiment.
BREAKDOWN
This is the breakdown of the Teaser, you'll notice that its square and not wide as the final versions of the videos are above, the reason for that is basically simple. We had to deliver the final versions in various crops for Instagram marketing. Wide, Vertical, Square and Post.
CREDITS
Client : Noise
Producer : Arush Dev
Production : Vidur Gupta
THANKS FOR WATCHING!